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[商务英语] 转载: 老外不回邮件怎么办

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楼主
发表于 2011-9-23 23:14:35 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
分析下原因,一般情况下我会再写封追踪信给他:

Hope you are fine, my friend.

It is regret that I haven't receive any information from your side. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. As we don't want to lost a good customer like you!

If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with your.

如果客人还没有回信,一周后再问客人不回信的真实原因.(一般情况,70%的客人会告诉你他的原因)

Glad to contact you again!

Have you kindly check my offer? Hope they are workable for your market! Sorry that we still don't receive any information from you. I would apprreciate for your any comment about our offer, including price, quality, sercive. No matter if it is positive answer, It is great help for us to meet your requirement.

Waiting for your favorable reply soon!

之后的日子里,可以尝试新产品的报价,刺激下客人的神经.
我通常是这样写的:
good day!
my quotation of digital photo frame you might have received and considerated. could you kindly advise your comments at your earlier convenience?
if the products isnot your are   expecting,pls advise me your details requirement, i will re-offer asap.
i am of service at any time!
但是,不同的客人,我会变换着写邮件,让客人知道我们公司,产品的存在.我不会把客人缠得太紧,约十来天给他一封邮件我通常这样回复的:
Dear ***,
Wish you have a nice day!
May I ask whether you have received my quotation?Now I am sending it again,if you have any other ideas.Please feel free to contact me.We will do much better if you can give any advices to us.
I am waiting for your reply ASAP.
Best regards
Wennie.但是,想成功可不是容易的事情.
dear sir
have you received our quotation of ..., if you have any further question,please don't hesitate to contact us.we are waiting for you comment about our quotation.

we hope that we can establish a good business relationship with you in the nearest future.

your prompt reply will be appreciate.
回复A:直接去函敦促 Dear Hugo Chu, Wish everything well with you and your esteemed company ! We are in receipt of your letter dated Aug 10 , and as requested was expressed you 3 catalogues for our refrigeration goods . We hope they will reach you in due course and will help you in making your selection . Wish we will promote business as well as friendship! Best wishes ! Kevin

回复B: 先写邮件问清情况。本人觉得先写邮件问清情况,简单的询问,如HAVE YOU RECEIVED MY P/I, IS THERE ANY QUESTION OR PROBLEM WITH YOU? 再问何时开L/C 或汇订金过来.....如客户没回复,那你应该(很有必要)打个电话过去问清情况。是价格问题还是临时发生改变? 客户是中间商,还在等最终客户的确认?还是其它问题?然后根据情况做一些措施看能否挽回这一张订单。 Dear Sir, Good morning! Hope you have got a wonderful weekend! For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of **** dated ** ** ** according to your relative inquiry. Have you got (or checked) the prices or not? ( You can add some words to introduce your advantage of your product or something else to attract the customer). Any comments by return will be much appreciated. It will be our big pleasure if we have opportunities to be on severice of you in near future. Looking forward to your prompt response, Thanks and best regards, Yours Faithfully Kevin

回复C:如果仍然没有回音的话,可以在一、两个月后再写一封信。 Dear Sir, Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with comptetitive prices as per your request. By the way, how about your order (or business) with item ***? If still pending I would like to offer our latest prices to promote an opportunity to cooperate with each other. Thanks and best regards, Kevin
沙发
 楼主| 发表于 2011-9-23 23:30:19 | 只看该作者
觉得要接着跟下去,可以再发一封邮件问问情况,如果还是不回,那就要打电话了,必须弄清楚原因。没有订单没关系,但是要明白真正原因是什么!可以这样试着回一下:

Hi ***,

Sorry to trouble you again!

Regarding the PI dated on ***, could you pls sign and confirm by return asap? Because we need plenty of time for arranging mass production!

It's a long time since I have got your reply last time. How is everything going on? If anything changed, pls keep me posted!

Thanks and best regards,

***

    先追一份邮件过去,不要多问,就简单地要求他确认PI,并回签就可以了。后面稍微点一下,如果有变化请随时通知我。客人都是明白人,很多话不用说得太透,如果他真的不确认订单,自然会找个理由来回复你的。
    总之先尽量去催他回签,除非客人铁板钉钉告诉你,这个订单他确定不下了。那个时候再接着去了解原因~~



Dear purchase manager,

Glad to write to you!

We, China DIANGUANG, was one of the biggest manufacturers of mining equipment in China, owning 2 production base in Zhejiang and Anhui and 1 R&D center in Shanghai.

Our main products are mining switch, mining starter, mining lamp, mining substation, mining transformer and others. All the items are according to Explosion-proof certificate of comformity & Safety certificate of approval for mining products. We already awarded the Primary Supplier of Electrical Equipment of National Coal Industry, and really hope to find a way to cooperate with you!

Should you have any interest, pls keep me posted!

Thanks and best regards,

Sherry

China DianGuang ***
Add: ***
Tel: ***
Fax: ***
Mail: ***
Web:***

    你这封邮件有点难写,我改了两遍,还是不太满意。第二段和第三段最后一句都用we开头,显得不是那么好。但我水平有限,实在想不出来了。。。第二段介绍工厂,为了一句话写清楚,不得不用同位语插入,后面用owning的从句做主补。但是结果是,第三段最后一句强调自己同时表示合作的时候,又不得不再用we开头,唉,哪位朋友英文好一点帮帮忙看。两句肯定要换掉一句。




我拿一个我成交过的开发信为例:

06年7月的时候给一个美国客人写过开发信,推销野营灯,结果石沉大海。当时的邮件是这样的:

Hi Darren,

Glad to hear that you're in the field of camping products. We, *** Co., Ltd., are professional in exporting lighting items to US.

Here enclosed some of our items for your reference. Please contact me for further details.

Thanks and best regards,

C

发出去以后一点反应都没有。差不多10多天以后我跟了一封邮件:

Hi Darren,

Me again, C. Did you already receive my mail dated on ***?

Now, I'd like to recommend a HOT-SELLING ITEM to you! Another US customer in Chicago gave me a big order in this model. Would you like to have a try in you state?

Please find the photos with manuel in attachment. FREE samples already prepared, and will be sent to you asap.

Hope we can deal!

Kind regards,

C

    推荐一款新产品给他,而且告诉他另外一个芝加哥的客人下给我过很大的订单,希望他也试试。(其实是工厂接过很大的订单,不是我,我只是贸易公司的小业务员,当时就借了工厂的名头忽悠了客人一把)。客人果然有兴趣,后来就要了样品,再后来就下个单,尽管是几千美金的小单。
    总结起来就是一句话,如果开发信没回复,不要老是盯着问,你有没有收到邮件之类的,最好换个方式,找点事情,保持互动,等到客人回复了,那机会就好好把握。


前期工作要做足,我在发一封开发信之前,是做过很多很多幕后工作的,至少对客人情况做一些了解,比如客人的公司定位,产品定位,大致规模,预期年采购量,价格承受能力,市场前景等等,查到一切可以查到的东西,最后再决定是否要给这个目标客人发开发信。
    其实我的开发信数量并不多,4年的sales经历加起来,应该也就在100封上下吧,回复的差不多20多封,做成的有六七单,样品单不算哦~~
    我明白,可能我4年的开发信还没有很多业务员一天发得多,但是我的工作量并不比大家少的,大部分的时间都在查资料,和研究开发信怎么写。很多时候决定给一个客人写开发信,我会斟酌每个词和句型的用法,写好后也会改了又改,可能三四天都不满意,等最终改到自己满意为止,才发送出去的。

你要研究一下开发信怎么写了。其实中东市场说好做也好做,说难做也难做。现在那块地方很火,以石油国家为主,经济虽然比不上欧美,比非洲和南美还是相对好一点点的。我跟阿联酋的进口商做过生意,货都是到迪拜的。给我的感觉是,中等偏低的价位是比较容易接受的。
    中东人和欧美人不一样,我觉得他们有点像中国人,会有一点人情味,而不是金钱至上、利益高于一切的欧美人所能理解的。你跟中东人做生意久了,和他成了朋友,很多时候他会有很多订单下给你,即使你的价格比同行高那么一点点,客人也可以谅解。因为他觉得他和你是朋友,就应该照顾你。
    欧洲人和美国人就正好相反,他们公私分得很清楚,利益高于一切。他可以白天和你一起吃饭,晚上一起聊天喝咖啡,但只要你的价格即使比同行高1%,除非你乖乖降价,否则他还是会跟你说sorry,订单不会下给你的!

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