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第6届迪拜国际广告节于昨晚落幕,超过1,500位各界人士光临共度盛事。 34位业界专家组成的7个评委团齐聚一堂从17个国家中的2,037个作品中评出最佳。这些作品中已有188个是之前参加其他赛事的获奖作品:7 Grands Prix, 44 Golds, 55 Silvers和82 Bronze。
The Grand Prix in each category have been awarded as follows:
Design Grand Prix – Shawati Abu Dhabi, UAE, ‘Sheikh Zayed Grand Mosque’, Abu Dhabi Authority for Culture and Heritage
- 12 Winners(1 Grand Prix, 0 Gold, 3 Silver, 8 Bronze)
Direct Grand Prix – Y&R Dubai, UAE, ‘The ‘Headline News’ Cup Sleeve’, Al Nisr Publishing
- 17 Winners(1 Grand Prix, 4 Gold, 3 Silver, 9 Bronze)
Film Grand Prix – Elephant Cairo, Egypt, ‘Living Room’, ‘Ping Pong’, Egypt Foods
- 20 Winners(1 Grand Prix, 7 Gold, 3 Silver, 9 Bronze)
Film Craft – No Grand Prix Awarded
- 13 Winners(0 Grand Prix, 4 Gold, 6 Silver, 3 Bronze)
Integrated – No Grand Prix Awarded
- 4 Winners(0 Grand Prix, 2 Gold, 2 Silver, 0 Bronze)
Interactive – No Grand Prix Awarded
- 11 Winners(0 Grand Prix, 1 Gold, 2 Silver, 8 Bronze)
Media – No Grand Prix Awarded
- 47 Winners(0 Grand Prix, 12 Gold, 18 Silver, 17 Bronze)
Mobile – No Grand Prix Awarded
- 1 Winner(0 Grand Prix, 0 Gold, 1 Silver, 0 Bronze)
Outdoor Grand Prix – Memac Ogilvy & Mather Dubai, UAE, ‘Sprite Cricket Stars’, Coca-Cola
- 13 Winners(1 Grand Prix, 3 Gold, 3 Silver, 6 Bronze)
PR – No Grand Prix Awarded
- 12 Winners(0 Grand Prix, 6 Gold, 4 Silver, 2 Bronze)
Print Grand Prix – FP7/DXB Dubai, UAE, ‘Hospital’, ‘Hotel’, ‘Chinese Restaurant’, Batelco
- 10 Winners(1 Grand Prix, 1 Gold, 3 Silver, 5 Bronze)
Print & Poster Craft Grand Prix – FP7/DXB Dubai, UAE, ‘Hospital’, ‘Hotel’, ‘Chinese Restaurant’, Batelco
- 8 Winners(1 Grand Prix, 0 Gold, 2 Silver, 5 Bronze)
Promo & Activation Grand Prix – Memac Ogilvy & Mather Dubai, UAE, ‘Sprite Cricket Stars’, Coca-Cola
- 12 Winners(1 Grand Prix, 4 Gold, 2 Silver, 5 Bronze)
Radio – No Grand Prix Awarded
- 8 Winners(0 Grand Prix, 0 Gold, 3 Silver, 5 Bronze)
“年度最佳公关网络”(Network of the Year)由李奥贝纳摘得,Y&R(扬·罗必凯)迪拜则获得“年度代理商”(Agency of the Year),而“年度媒体代理商”(Media Agency of the Year)则颁给了李奥贝纳贝鲁特。而新设立的Lynx棕榈奖则由INTAJ The Production House获得。宝洁荣获“年度广告主”(Advertiser of the Year )。
Young Lynx Integrated Competition也揭晓了最终结果,冠军是来自安吉斯团队的Julia Nicholls(Carat Dubai), Mahmoud Shammout(Carat Jordan)和Rita Cervetto(Isobar MENA Dubai),亚军是伟门迪拜,季军是扬·罗必凯迪拜。
所有参赛者还受邀出席了由Big Kahuna Films主办的派对晚宴。
迪拜国际广告节总监Emma Lancaster表示,“迪拜国际广告节所展现的是面对困难时期中东地区永不休止的创新精神。这是一个能把创新群体聚集到一起学习分享的平台,同时也是互相交流的绝好机会。获奖者都实至名归,各作品都是无与伦比的。”
2012年迪拜国际广告节所有获奖作品现均可在线观赏:http://www.dubailynx.com/winners/2012
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